Global Feminine Hygiene Products Market - Regional Insights
In 2022, Asia Pacific held the largest market share with 53.30%. Rising female personal hygiene awareness and the growing number of women in populations in nations such as China and India have fuelled demand for feminine hygiene products, which has helped the market as a whole expand.
Due to their generally higher standards of living, improved sanitation procedures, and higher levels of female income, North America and Europe are mature markets. These factors have caused the regions to hold a sizable market share for feminine hygiene products. For instance, according to the annual sustainability report released by Essity AB, a major manufacturer of hygiene products, in 2020, Western Europe saw the highest usage of feminine hygiene products, followed by North America and Eastern Europe. Women in Western Europe, ages 11 to 55, use more than 390 units of feminine hygiene products annually, according to the same source.
Figure 2. Global Feminine Hygiene Products Market, By Region
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