Feminine Hygiene Products Market, By Product Type (Sanitary Napkins/Pads, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash), By Distribution Channel (Supermarkets, Convenience Stores, Department Stores, Retail Pharmacies, Online Purchase), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East)

Published In : Dec 2023

Code : CMI3633

Pages :120

Formats :

Excel and PDF

Industry : Consumer Goods

Feminine Hygiene Products MarketSize and Trends

Global feminine hygiene market was valued at US$ 33.3 Bn in 2023, exhibiting a CAGR of 9.7% in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 63.5 Bn by 2030. Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by women during menstruation to absorb blood flow. These products are made of super absorbent material to hold menstrual blood during menstruation. Panty liner are majorly used to absorb daily vaginal discharge, menstrual cup backup, and light menstrual flow. Tampons are a mass of superabsorbent material, which are designed to insert into vagina during menstruation.

Global Feminine Hygiene Products Market - Market Trends

Educational institutes are providing free feminine hygiene products. For instance, in November 2019, public schools in Fairfax County (Virginia, U.S.) started providing free feminine hygiene products in girls’ bathrooms at schools. Major brands are focused on promoting transgender and nonbinary customers-inclusive products. For instance, in 2019, Procter & Gamble removed the Venus symbol from its Always sanitary products to be inclusive of transgender and nonbinary customers. The Procter & Gamble Co (P&G) is a manufacturer and marketer of fast-moving consumer goods. The company’s products include conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners