FEMININE HYGIENE PRODUCTS MARKET ANALYSIS

Market Challenges And Opportunities

Global Feminine Hygiene Products Market - Drivers

• Growing female population
• Rising Menstrual literacy rate to propel market growth

Global Feminine Hygiene Products Market - Restraints

• Adverse impact of disposable waste on the environment: Adverse impact of disposable waste on the environment is expected to hinder growth of the global feminine hygiene products market. Increasing consumption of disposable feminine hygiene products results in large volumes of waste material, which has an adverse impact on the environment. Majority of tampons contain chemicals such as dioxin, chlorine, and rayon, which pollute groundwater and air. Moreover, menstruation taboo in both emerging and developed economies is also expected to limit growth of the market. For instance, a January 2020 survey in the U.S. commissioned by Thinx, a feminine hygiene company, found that 60% women admitted to feeling ashamed when they menstruate.

Global Feminine Hygiene Products Market - Opportunities 

Use of biodegradable raw materials in making sanitary napkins and other feminine hygiene products is expected to offer lucrative growth opportunities for players in the market. For instance, Sparkle, a start-up based in India, produces biodegradable sanitary pads from banana fiber. Moreover, exemption of taxes on feminine hygiene products is also expected to aid in growth the market. For instance, the government of South Carolina (U.S.)’s House Bill 4717, also known as the Female Health and Wellness Act, would eliminate the tax on feminine products in July 2020 which is successfully carried out.