FAST FOOD MARKET ANALYSIS

Leading Companies

Key players are introducing new product due to changing consumer taste and preferences

The fast food market has witness substantial growth owing to the change in consumer tastes and preferences. For this key players are introducing new items to increases the variety of fast food items sale. For instance, in 2019, Burger King launched Whopper sandwich in the Baltics nations to attract new customers and meet the demand of the customers. Similarly, in 2020, McDonald introduced Chicken McGriddles and McChicken Biscuit sandwiches healthy products to meet the change in consumer taste, which is shifting towards healthier meals.

Global Fast Food Market: Key Companies Insights

The global fast food market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global fast food market are Auntie Anne's, INC, Cinnabon Franchisor SPV LLC, Domino’s Pizza, INC, Dunkin' Brands Group, Inc, Hardee's Restaurants LLC, Firehouse Restaurant Group, Inc, Jack in The Box INC., McDonald’s, Restaurant, Brands International Inc, INC, and YUM! BRANDS, INC