Fabric Wash And Care Product MarketSize and Trends

Fabric wash and care product are used to clean clothes and equipment. It is necessary to use the washing or cleaning products to preserve suppleness and cleanliness of fabrics. Various cleaning and care products commonly used in the market include cleansers, bleaching powder, detergents, and fabric softeners or conditioners. Different types of clothes or fabrics require specific care such as hand wash or dry cleaning. Fabric softeners help to maintain the quality of the fabric for a long period of time. The fresh fragrance, soft texture, and shiny appearance are some of the properties of fabric softeners, which are fueling growth of the market.

The increasing population and increasing awareness among the populace about the benefits of fabric care products coupled with variation in product portfolio related to wash and care products are propelling growth of the market fabric wash and care product market. Increasing awareness regarding damaging effects of these products have shifted consumer preference in using green and organic products. Increasing demand for fabric wash and care products that can be applied on every type of fabric without affecting its color is driving growth of the market.

Fabric Wash and Care Market Taxonomy:

On the basis of product type, fabric wash and care market is segmented into:

Fabric Softener/ Conditioner
Detergent
Bleach

On the basis of end user, fabric wash and care market is segmented into:

Residential
Healthcare
Aviation
Hospitality
Automotive

On the basis of form, fabric wash and care market is segmented into:

Liquid
Powder

On the basis of application, fabric wash and care market is segmented into:

Stain Removal
- Vegetable Stains
- Grease Stains
- Animal Stains
- Mineral Stains
- Others
Odor Removal
Freshness
Others

On the basis of distribution channel, fabric wash and care market is segmented into:

Convenience Stores
Pharmacies and Drugstores
Hypermarkets
Supermarkets
Online

Among product type, fabric detergents and conditioners segment is projected to account for major market share over the forecast period. Various companies are focusing on producing advanced fabric conditioners combined with variety of fragrances and natural components to increase the efficiency of the product, which in turn is driving growth of the market. For instance, Tide Purclean, a bio-based cleaning product was developed using the original liquid detergent qualities of Tide. Some supermarkets and hypermarkets such as Kmart Super Center, Kroger, and Walmart lead the distribution channel in the global scenario.