Eye Makeup MarketSize and Trends
Market Dynamics:
- Factors such as rapid adoption of eye makeup products in order to enhance appearance, favorable growth of cosmetics market with 35% share in Asia Pacific and 24% share in Europe coupled with increasing demand for natural cosmetics are driving growth of the global eye makeup market. Moreover, increasing number of working women globally is creating a conducive environment for growth of the market over the forecast period. According to U.S. Department of Labor Blog, 74.6 million women are in civilian labor force and over 47% of the U.S. workers were women in 2017.
Market Outlook:
- Among product types, mascara segment accounted for highest revenue share in the market in 2016 and is projected to retain its dominant position throughout the forecast period. Factors such as low cost, ease of use, and ease of availability are expected to aid in growth of this segment. For instance, in January, 2017, companies such as L’Oreal India and Hindustan Unilever Ltd, invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara with smaller and affordable packaging for eye shadows. However, allergic side effects such as eye irritation associated with extensive use of mascara may hamper growth of the segment.
- Among applications, mineral makeup segment is projected to gain major traction in the near future. Multiple advantages associated with applying mineral makeup such as better coverage, suitability for all skin types, and better protection against sun rays are projected to fuel demand for mineral eye makeup products.
- North America was the dominant region, in terms of revenue share, in the global eye makeup market in 2016. This is owing to presence of leading players such as Procter & Gamble, Corporation, Avon Products, Inc., Revlon, Inc., and established supply chain, in the region. In 2016, according to survey report by L’oreal, the average spending of a consumer in the U.S. on eye cosmetics from 19 to 24 years of age is US$ 49 and US$ 28 by consumers of 14 to 18 years. This is major factor for growth of the market in the region.
- Asia Pacific is projected to be the fastest growing region in the global market over the forecast period. High growth of personal care industry in emerging economies such as China and India are creating a conducive environment for growth of the eye makeup market in Asia Pacific. According to India Brand Equity Foundation, in India, personal care market is expected to reach to US$ 20 Billion by 2025. Moreover, over 62% of young consumers in big cities such as Mumbai, Delhi and Bengaluru prefer to buy beauty and grooming products online, whereas, 45% of consumers tend to buy cosmetic, apparel items from any shop of their convenience rather than a single shop.
Eye Makeup Market - Market Taxonomy:
On the basis of product type:
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Others
On the basis of application:
- Sweat Proof Makeup
- Smudge Free Makeup
- Mineral Makeup
- Others
On the basis of distribution channel:
- Hypermarkets
- Supermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Leading Players:
U.S.: 
U.K. : 
India : 
