EYE MAKEUP MARKET ANALYSIS
Leading Players:
Key players operating in global eye makeup market include Procter & Gamble, Corporation, L' Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.
Key players are focusing on merger and acquisition strategy, in order to sustain its position in the market and enhance its product offerings. For instance, in December 2016, The Estee Lauder Companies Inc. acquired Too Faced Cosmetics, LLC, which offers cosmetics products for eye, face, and lip care. Such activities by leading players are projected to have positive impact on growth of the market over the forecast period.
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