Global Eye Health Supplements Market - Driver
Increasing prevalence of eye disorders and diseases
The growing incidences of eye diseases are a major factor leading to the high demand for eye supplements. For instance, according to data published in The Lancet, an independent, international weekly general medical journal, in October 2022, approximately 3 million people aged 40 years or older had Vision Threatening Diabetic Retinopathy (VTDR) in India with a higher prevalence in those with known diabetes residing in high and middle Epidemiological Transition Level (ETL) and Socio-demographic Index (SDI) states.
Introduction of newer products in the market
The increasing product launches to discover newer ways to protect eyes is projected to drive the global eye health supplements market growth. For instance, in March 2022, Kiehl's, a U.S-based cosmetics brand retailer that specializes in skin, hair, and body care products, launched anti-aging eye cream containing bilberry seed extracts and peptides.
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