EXTERIOR CAR ACCESSORIES MARKET ANALYSIS

Regional Analysis

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North America dominates the global exterior car accessories market with an estimated market share of 43.1% in 2024. The region accounts for over 35% of global market share in 2024. This can be attributed to a well-established automotive aftermarket industry in countries like the U.S. and Canada. Consumers in North America are very conscious about customizing and modifying their vehicles with accessories. There is a strong culture of car customization and modifying among North American buyers. This encourages higher per vehicle spend on various exterior accessories such as car covers, body kits, spoilers, sun shades, and others.

Companies like Thule, Lund, Rally, OER, Truck Hero, Covercraft, and Dee Zee have strong manufacturing and distribution networks across U.S. and Canada. This easy availability of wide range of products from major brands at affordable prices can drive the market growth. Furthermore, North American buyers prefer well-known brands and are willing to pay premium for quality products. This benefits established brands and enables sustained spending on exterior accessories over vehicle lifespan.

Asia Pacific has emerged as the fastest growing market for exterior car accessories globally. Rapid motorization and rising disposable incomes drives more vehicle ownership in countries like Indonesia, Thailand, Malaysia and Philippines. This leads to increased spending on vehicle customization and personalized upgrades.

Southeast Asian buyers are attracted towards visually appealing and stylish modifications. Exterior accessories provide an affordable way to customize and personalize vehicles on a budget. Lax strict regulations regarding vehicle modifications are encouraging aftermarket spending in the region. Furthermore, growth of e-commerce channels is increasing easy access to global brands.