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Rising demand for comfort and convenience
Drivers expect their vehicles to be well-equipped to tackle varying road and climate conditions smoothly. Rising attention to ergonomics and user-experience has boosted demand for multifunctional, technologically advanced accessories. For example, alloy wheels which were once just about appearance now offer advantages like reduced weight, improved handling and fuel efficiency. Similar trends are observed in other areas like car covers, lights, locks, and others. Customers are willing to spend more on premium features that enhance the overall usage context of their vehicles.
Manufacturers actively participate in research and development to come up with solutions addressing real-time problems faced during long hours of traveling. Driving aids like sensors and cameras are becoming common even in affordable vehicles. However, aftermarket ensures availability of similar supplemental technologies for older cars as upgrades.
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