EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS

Event Management Software Market Size and Trends

Global event management software market is estimated to be valued at USD 14.27 Bn in 2024 and is expected to reach USD 31.73 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 12.1% from 2024 to 2031.

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Due to increasing number of large scale events such as conferences, seminars and trade shows, the event organizers are seeking innovative software solutions to efficiently manage all the aspects of an event from planning and marketing to operations and analytics. Various capabilities offered by event management platforms such as online registration management, inventory management, rostering and scheduling, CRM integration and analytics boosts their adoption among organizers. Furthermore, deployment of advanced technologies including AI, predictive analytics along with shift towards cloud-based solutions can drive the market growth during the forecast period.

Rising Popularity of Virtual Events

The pandemic changed the way people interact and events were planned, and this led to significant rise in virtual and hybrid events in the past year. Organizations across different industries have embraced the online event format to continue engaging with their audience and customers. Virtual events provide an effective way for event planners and organizers to host large gatherings while ensuring safety protocols. These enable geographically dispersed attendees to conveniently participate from any location using an internet connection. This widespread adoption of virtual events boosts demand for event management software that can facilitate the entire planning, execution and post-event process smoothly in a digital environment. Popular event management platforms now offer advanced virtual and hybrid event capabilities including interactive features, networking lounges, polling and surveys to enhance attendee experience. The ability of such platforms to manage the logistics of online events attracts planners looking for virtual or hybrid models even in the post pandemic world.

For instance, in January 2022, Aventri an event management company collborated with MeetingPlay to create a comprehensive solution for in-person, virtual, and hybrid events. This collaboration leverages the unique capabilities of both firms to offer an all-encompassing event software solution.

Growing Popularity of Mobile Event Apps

Increasing smartphone and mobile technology penetration has prompted event organizers and planners to leverage mobile applications to enhance attendee experience at live events. Mobile event apps provide a digital engagement layer, allowing attendees to access key event details, schedule, maps, exhibitor directory and more directly on their smartphones. These foster better interaction among attendees through features like push notifications, polls and surveys. For event organizers, mobile apps offer valuable analytics and real-time attendee data to understand engagement levels and make strategic decisions. These also serve as an effective marketing channel before, during and after events. The ease of use and convenience of mobile apps boosts its adoption rates among organizers. Event management platforms have incorporated capabilities to design, develop and launch fully-customized event apps within their software solutions. This boosts demand as event planners appreciate the merits of mobile apps in elevating attendee experience, particularly for large conventions, trade shows and expos.

For instance, in October 2023, Eventsforce an event management solutions provider, powered by Simpleview, launched the Eventsforce mobile app, a scalable solution designed to enhance event planning success. The new app features an upgraded technology stack to inspire, engage, and connect event attendees. As an intuitive, all-in-one solution, Eventsforce aims to meet the evolving needs of event portfolio, driving attendee engagement and ensuring event success.