EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS

Event Management Software Market Size and Trends

Global event management software market is estimated to be valued at USD 16.03 Bn in 2025 and is expected to reach USD 36.12 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 12.3% from 2025 to 2032.

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Due to increasing number of large scale events such as conferences, seminars and trade shows, the event organizers are seeking innovative software solutions to efficiently manage all the aspects of an event from planning and marketing to operations and analytics. Various capabilities offered by event management platforms such as online registration management, inventory management, rostering and scheduling, CRM integration and analytics boosts their adoption among organizers. Furthermore, deployment of advanced technologies including AI, predictive analytics along with shift towards cloud-based solutions can drive the market growth during the forecast period.

Rising Popularity of Virtual Events

The pandemic changed the way people interact and events were planned, and this led to significant rise in virtual and hybrid events in the past year. Organizations across different industries have embraced the online event format to continue engaging with their audience and customers. Virtual events provide an effective way for event planners and organizers to host large gatherings while ensuring safety protocols. These enable geographically dispersed attendees to conveniently participate from any location using an internet connection. This widespread adoption of virtual events boosts demand for event management software that can facilitate the entire planning, execution and post-event process smoothly in a digital environment. Popular event management platforms now offer advanced virtual and hybrid event capabilities including interactive features, networking lounges, polling and surveys to enhance attendee experience. The ability of such platforms to manage the logistics of online events attracts planners looking for virtual or hybrid models even in the post pandemic world.

For instance, in January 2022, Aventri an event management company collborated with MeetingPlay to create a comprehensive solution for in-person, virtual, and hybrid events. This collaboration leverages the unique capabilities of both firms to offer an all-encompassing event software solution.