EVENT MANAGEMENT SOFTWARE MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing Popularity of Mobile Event Apps

Increasing smartphone and mobile technology penetration has prompted event organizers and planners to leverage mobile applications to enhance attendee experience at live events. Mobile event apps provide a digital engagement layer, allowing attendees to access key event details, schedule, maps, exhibitor directory and more directly on their smartphones. These foster better interaction among attendees through features like push notifications, polls and surveys. For event organizers, mobile apps offer valuable analytics and real-time attendee data to understand engagement levels and make strategic decisions. These also serve as an effective marketing channel before, during and after events. The ease of use and convenience of mobile apps boosts its adoption rates among organizers. Event management platforms have incorporated capabilities to design, develop and launch fully-customized event apps within their software solutions. This boosts demand as event planners appreciate the merits of mobile apps in elevating attendee experience, particularly for large conventions, trade shows and expos.

For instance, in October 2023, Eventsforce an event management solutions provider, powered by Simpleview, launched the Eventsforce mobile app, a scalable solution designed to enhance event planning success. The new app features an upgraded technology stack to inspire, engage, and connect event attendees. As an intuitive, all-in-one solution, Eventsforce aims to meet the evolving needs of event portfolio, driving attendee engagement and ensuring event success.