This market faces challenges like high production costs. Tomato cultivation requires significant investment in infrastructure such as greenhouses, irrigation systems, and storage and packaging facilities. It also incurs high labor costs since majority of the operations are done manually. The usage of modern hydroponic and greenhouse technologies has increased yields but also boosted input costs.
Market Opportunity- Product innovation
This market is expected to witness growth opportunities due to product innovation. Seed companies can focus on developing hybrid varieties, catering to evolving consumer preferences. For example, there has been demand for tastier heirloom and specialty tomatoes along with disease-resistant high-yielding varieties. Firms can introduce innovative seed traits of interest like longer shelf-life, varying sizes suitable for specific dishes, altered nutrient profiles, and visually appealing colors and shapes.
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