Europe Tissue and Hygiene Paper Market, By Product Type (Baby Diapers, Feminine Hygiene, Household Paper, Incontinence, Paper Tissues (Bathroom Tissue, Paper Napkins, Paper Towels, Facial Tissues, Specialty and Wrapping Tissue, Toilet Paper)), By Raw Material (Kraft, Sulfite, Recycled, Other Raw Materials), By Type (At Home, Away From Home) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

Published In : Jun 2022

Code : CMI5060

Pages :115

Formats :

Excel and PDF

Industry : Consumer Goods

Europe Tissue And Hygiene Paper MarketSize and Trends

Market Statistics:

Europe Tissue and Hygiene Paper market was valued at US$ 50.55 Bn in 2021 and is forecast to reach a value of US$ 59.55 Bn by 2030 at a CAGR of 1.62% between 2021 and 2030.

Figure 1. Europe Tissue and Hygiene Paper Market Value Share (%), By Product Type, 2021

Recent Developments:

In May 2021, Sofidel Group introduced a new product called Nicky Defend, which is a disposable tissue paper towel with antibacterial lotion. The product is expected to ensure personal hygiene at the workplace and home.
In June 2021, Kimberly-Clark signed a collaboration with the biotech company RWDC Industries to advance sustainable technology for consumer products that provide much- needed solutions to the world's single-use plastics problem in order to meet its 2030 goal of halving the use of fossil fuel-based plastics by the end of the decade.

Market Trends/Key Takeaways:

Growing popularity of ready-to-eat food products is expected to uplift the market growth over the forecast period. For instance, many ready-to-eat foods or fast food are wrapped in the wrapping tissue paper. According to the Confederation of European Paper Industries 2021 report, the total production and consumption of wrapping paper accounted for 4056 thousand metric tons and 2647 thousand metric tons in 2019 across Europe.

Increasing adoption of growth strategy by key players in the market is also expected to be one of the trend in the market. For instance, in November 2021, DoorDash Inc. acquired Finnish food-delivery startup Wolt Enterprises Oy for about USD 8 billion as it seeks to stay ahead of rivals in the race to satisfy soaring demand for fast delivery of everything from food to prescriptions and pet supplies.