EUROPE SPORTING GOODS MARKET ANALYSIS
Europe Sporting Goods Market: Regional Analysis
Among countries, Germany dominated the Europe sporting goods market in 2022, reporting 35% market share in terms of revenue, followed by Rest of the Europe, Spain, Switzerland, and France, respectively. Germany has the highest penetration of sports apparel & gear, followed by Spain. Another factor driving the expansion of the football/soccer sports equipment and apparel market is the growing participation of the European population. Additionally, the Women's Football Development Program and participation initiatives like Together WePlayStrong have been launched by (Union of European Football Associations) UEFA, the body that governs football in Europe. It is anticipated that this will increase the number of women buying sporting goods in this area.
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