Market News

Europe Sporting Goods Market: Recent Developments

In July 2021, The NBA and Fanatics jointly announced the opening of the first NBA store in the U.K. This shop is situated at 14-16 Foubert's Place in London's shopping district.
In November 2021, Decathlon, a leading sporting goods retailer, announced a new business plan for its expansion in Germany, intending to double its previous sales revenue by 2026. The majority of sales are expected to be driven by online channels.
In June 2021, The Tour de France organizers announced that a Tour de France Femmes for female cyclists would be held in 2022, immediately following the conclusion of the men's race. This event has been scheduled for July 24, 2022.
In January 2022, Cofidis unveiled a completely new look for the cycling team, courtesy of Van Rysel, a new kit supplier. Van Rysel is a cycling brand owned by Decathlon, a French sporting goods manufacturer. The new uniforms will be worn by both the men's and women's teams.

Europe Sporting Goods Market Report Snapshots