Market News
Europe Sporting Goods Market: Recent Developments
- In July 2021, The NBA and Fanatics jointly announced the opening of the first NBA store in the U.K. This shop is situated at 14-16 Foubert's Place in London's shopping district.
- In November 2021, Decathlon, a leading sporting goods retailer, announced a new business plan for its expansion in Germany, intending to double its previous sales revenue by 2026. The majority of sales are expected to be driven by online channels.
- In June 2021, The Tour de France organizers announced that a Tour de France Femmes for female cyclists would be held in 2022, immediately following the conclusion of the men's race. This event has been scheduled for July 24, 2022.
- In January 2022, Cofidis unveiled a completely new look for the cycling team, courtesy of Van Rysel, a new kit supplier. Van Rysel is a cycling brand owned by Decathlon, a French sporting goods manufacturer. The new uniforms will be worn by both the men's and women's teams.