Drivers
The rising demand for healthy and natural foods ingredients is booming, which increases the demand for products with natural food additives. The increased awareness regarding health problems caused by artificial food additives is driving the demand for natural food additives. Natural food additives are approved by organizations such as The Food and Agriculture Organization as ethical and safe to utilize. This is also a positive factor for the Europe market for natural food additives. The baking industry's increased usage of food additives is a major contributor to the surge in demand for natural food additives.
The Europe market for natural food additives is growing, offering several opportunities for both existing and new market participants. The growing number of health-conscious people in a variety of demographics around the world has proven to be one reason that could drive up demand for natural food additives. Manufacturers are being insisted by Food and Drug Administration to use various natural food additives in products as a result of the ongoing "move to organic" and the growing popularity of clean-label products. The growing demand and competition has insisted manufacturers to invest in R&D and launch innovative products, and increase the market presence.
Market Restraints
The wide availability of substitutes is expected to hinder the market growth of Europe natural food additives market. A broad array of cheaper substitutes are available for natural food additives. For instance, essential oils can be substituted with fragrance oils or aromatic oils, which are manufactured using synthetic materials to mimic the scent of natural essential oils. Natural essential oils are expensive and its extraction depends on the season, availability of raw material, and complexity of extraction techniques. Moreover, essential oils are volatile while fragrance oils are non-volatile and thus, fragrance oils last longer as compared to essential oils. Furthermore, essential oils from banana, strawberry, melon, and others cannot be extracted and can only be created synthetically in the form of fragrance oils.
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