The Europe maternity wear market was valued at US$ 432.0 Mn in 2023 and is forecast to reach a value of US$ 674.4 Mn by 2030 at a CAGR of 6.6% between 2023 and 2030.
Market Trends:
The growing trend of buying cloths on rent is expected to uplift
The growing trend of buying cloths on rent is expected to uplift the market growth. For instance, in November 2021, Hyper and Boob Collaborates to provide clothes on rent. This will make it possible to rent smart and multifunctional clothes for pregnancy.
New product launches by key players will also favor the market growth. For instance, in March 2021, a U.K.-based premium maternity brand, Isabella Oliver launched its first 100 percent sustainable and ethical maternity capsule collection for Spring/Summer 2021, as part of its continuing commitment to “drive lasting positive change in the fashion industry with sustainable practices and an ethical supply chain.”
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