EUROPE MATERNITY WEAR MARKET ANALYSIS

Market News

Key Development

• In September 2020, launched its first-ever maternity active wear into the market. The Nike (M) collection, which retailed for US 45 to $85 online, was released on September 17 2020. It consists of four products that are tailored to the changing needs of women's bodies before, during, and after pregnancy.
• In April 2021, launched a range of maternity lingerie. Manufacturers are increasingly incorporating stretchable materials, such as elastane and spandex, in maternity wear, as the demand for fashionable products has risen recently.
• In November 2021, Hyper + Boob designed collaborates to provide clothes on rent. The two pioneers of sustainability initiated a cooperation that will make it possible to rent smart and multifunctional clothes for pregnancy. The companies hope to establish a new consumer behavior where renting clothes becomes a natural alternative for expectant and new mothers.