Market Challenges And Opportunities

Market Restraints

The fluctuating market of beer is a major factor expected to demand malt extracts. This factor is projected to restrict the market growth of malt extracts.

Seasonal variations lead to poor harvesting of the barley and wheat due to changing climatic conditions is expected to hamper the market growth of the Europe malt ingredients.

Market Opportunities

Growing consumption of bakery products is projected to bring new opportunities for the market of Europe malt extracts. Moreover, growth in the food retail market in Germany is also expected to augment the market growth of the malt extracts. According to the Germany trade &invest, total food retail revenue grew significantly reaching EUR 243 billion in 2017. Thus, growth in the food retailing industry is expected to fuel the market growth of the Europe malt extract.

The rising demand for malt extracts-based beverages is projected to offer new opportunities to the market of malt extracts. Growing demand for non-alcoholic beverages such as sports drinks and energy drinks among athletes is expected to foster the market growth of the malt extracts. This is attributed to the increasing number of consumers participating in sports activities in the Europe region. Thus growing demand for healthy beverages is expected to accelerate the market growth of Europe malt extracts.

Europe Malt Extract Market Report Snapshots