EUROPE E-BIKE MARKET ANALYSIS

Key Developments

• In December 2022, Volt Bikes is a British-based company specializing in electric bicycles (e-bikes) and related accessories. and City AM is a British newspaper based in London have partnered to introduce a new ESG-focused initiative- Impact AM, a fresh branch of City AM, concentrates on environmental, social, and governance matters.
• In November 2022, Giant introduced the Stormguard E+, a full-suspension e-bike, was set to hit European markets in 2023. The pricing for the E+1 is 7,999 Euros, and for the E+2, it's 6,499 Euros.
• In August 2022, launched VanMoof's S3 Aluminum, a sleek and premium e-bike featuring raw welding and a brushed metal frame
• In January 2022, TVS Motor Company announced its acquisition of a 75% stake in Swiss E-Mobility Group (SEMG), a leading e-mobility solutions provider in the DACH region. SEMG owns M-way, Switzerland's biggest e-bike retail chain. This move is expected to enhance TVS's presence in Europe, alongside its recent acquisitions of Norton Motorcycles and EGO Movement.
• In February 2021, Mastretta launched three new three-wheeled leaning electric bikes manufactured in Mexico: MX3 CARGO, MX3 CARGO 40, and MX3 CARGO 60. All models are powered by 36V systems, with the MX3 CARGO 40 using a hub motor and the others utilizing Bafang mid-drive units. The MX3 CARGO 40 and 60 trailer models come with 360 Wh or 720 Wh batteries, while the larger MX3 CARGO 200 trailer models offer 720 Wh or 1,440 Wh batteries.