Market News
Europe & Asia Pacific Herbal Beauty Products Market: Recent Developments
- June 2022: Himalaya launched a new equity campaign that encourages customers of all ages to prioritize health and wellness. The campaign brings to life Himalaya's vision of 'Wellness in Every Home, Happiness in Every Heart'.
- November 2021: In association with the India-based AIMIL Pharma, the Fragrance and Flavor Development Centre in Kannauj came up with beauty products in line with the Union government's push to apply Ayurveda in food and beauty products. The product, Ayouthveda, has been prepared by adding time-tested herbs, also used in medicines.
- March 2021: Lotus Herbals entered the clean beauty category with Lotus Botanicals, which has a range of chemical-free skin and hair care products. The brand is also positioned in the D2C category to tap into India's growing e-commerce industry.
- In 2021, Herbivore, a brand based in the U.S., introduced a line of hygiene products containing CBD-infused natural ingredients such as hemp seed oil and chamomile.