ESPORTS MARKET ANALYSIS

Key Developments

• In April 2022, Nodwin Gaming, a games and esports company, partnered with game developer Gameloft to organize and execute esports events in India based on the Asphalt Racing intellectual property (IP).
• In April 2022, the Korean Esports Association (KeSPA) inked a three-year sponsorship agreement with SK Telecom, solidifying SK Telecom as an official sponsor of KeSPA and enabling the training of the Korean esports team for upcoming Asian games.
• In March 2022, Rooter Sports Technologies Private Limited secured the media rights for all intellectual properties (IPs) owned by Sky Esports, the leading esports tournament organizer in South Asia, for a duration of one year. This acquisition empowers Rooter Sports to stream Sky Esports' competitions across India in multiple languages, including English, Hindi, Bengali, Kannada, Tamil, Malayalam, and Telugu, further expanding the reach and accessibility of esports content in the region.
• In March 2022, the Esports Federation of India (ESFI) will host the National Esports Championships 2022 (NESC2022) as part of the "AESF Road to Asian Games" initiative. The purpose of this event is to select the Indian representation for the upcoming Asian Games.