ESPORTS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Expanding prize pools and sponsorships

The unprecedented rise in prize pools and monetary support from sponsors is another leading driver propelling the global esports industry forward at a rapid pace. Mega esports tournaments like The International Dota 2 Championships and League of Legends World Championships now feature prize pools exceeding tens of millions of dollars each year crowdfunded entirely by fans. Such astronomically high prize pools have elevated esports to another level in terms of legitimacy, prestige, and attraction for top tier pro-gamers. They are lured towards grinding long hours of practice and tournament participation as winning a single championship can potentially set them up financially for life.

Alongside, blue-chip companies from diverse industries like automobiles, consumer electronics, beverages, etc. are aggressively pumping millions of dollars in multi-year sponsorship deals with esports leagues, teams and events. They view esports as the ideal platform to reach younger, digitally savvy demographics in a highly engaging format. Sponsors are also getting exceptional returns through long term brand engagement, increased sales, and dedicated fan following generated through their involvement.