ENTERTAINMENT ROBOTS MARKET ANALYSIS

Market News

Global Entertainment Robot Market: Key Developments

• In June 2018, Hasbro, Inc. acquired Saban Properties’ Power Rangers and other Entertainment Assets. As part of the transaction, Hasbro acquired Saban Properties’ interests in several additional entertainment assets, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others where company will benefit from innovative product line and consumer products opportunities, as part of Hasbro’s brand portfolio.
• In May 2019, Mattel, Inc. announced the creation of multi-branded family entertainment centers featuring Barbie® and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play.
• In July 2019, LEGO announced the opening of the LEGO store in in the Netherlands, in Amsterdam and Utrecht that will offer a whole range of exciting LEGO retail innovations like Mosaic Maker, as well as brand new play experiences and brick-building possibilities, with a nod to Dutch history and culture.
• In May 2016, WowWee launched robot-dog from, called CHIP that learns its name and comes with voice-recognition feature that responds to someone operating it. It consists of a wristband that connects to CHIP via Bluetooth, and that signals the dog to follow user around.
• In August 2019, Sphero partnered with littleBits, the company that invented the electronic building block, to become the leading STEAM and coding solution for every classroom, living room, and after-school program around the world.