ENTERPRISE A2P SMS MARKET ANALYSIS

Key Developments

• In June 2024, Infobip, a global cloud communications platform, launched its Rich Communication Services (RCS) Business Messaging solution. This innovative offering empowers mobile network operators (MNOs) and enterprises to engage with customers more effectively and create memorable experiences through rich conversational messages.
• In February 2024, Sinch India, a leading Communications Platform-as-a-Service (CPaaS) provider, launched its innovative solution called Sinch Trust. This new platform aims to bring much-needed transparency and reliability to business messaging in the Indian SMS market.
• In February 2024, Route Mobile, a leading cloud communication platform provider, announced a strategic partnership with Billeasy to launch a pioneering RCS Business Messaging-based ticket purchasing solution for Maha Metro Pune. This innovative collaboration enables Maha Metro Pune commuters to conveniently purchase e-tickets directly through RCS Messages on their mobile devices.
• In November 2023, AT&T launched AT&T ActiveArmor, a comprehensive security solution that provides enhanced protection against spam and malicious text messages. The new offering includes advanced text-filtering capabilities to block unwanted and potentially harmful SMS communications.
• In April 2021, HubSpot launched Operations Hub, a new product that expands its CRM platform and suite of tools. The new offering aims to help companies unify their data, automate workflows, and align team members around the core objective of providing exceptional customer experiences.