ENTERPRISE A2P SMS MARKET ANALYSIS

Enterprise A2p Sms Market, By Deployment (Cloud-based, On-premises), By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer Relationship Management Services, Others), By Vertical (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, Travel & Tourism, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Jul 2024
Code : CMI890
Pages :130
Formats :
Excel and PDF
Industry : Information and Communication Technology

Market Challenges: Data security and privacy concerns

Data security and privacy concerns has emerged as a major restraining factor for the growth of global enterprise A2P SMS market. With increasing incidents of SIM swapping attacks and phishing scams, customers are reluctant to share their personal contact details with companies for receiving transactional and promotional messages. This has made enterprises hesitant to adopt A2P SMS at a large scale for customer communication and marketing activities.

Market Opportunities: Growth of mobile commerce

The growth of mobile commerce could unlock tremendous potential in the global enterprise A2P SMS market. As more commerce shifts to smartphones, businesses will increasingly rely on SMS messaging to connect with customers on mobile. Consumer preference for interacting with brands via their preferred mobile apps and messages means SMS will remain a ubiquitous cross-platform communication channel.