ENERGY SAVING WINDOW FILM MARKET ANALYSIS

Market Challenges And Opportunities

Global Energy Saving Window Film Market - Restraints

• Visibility issues for automotive users

The energy saving window film with a dark tint may significantly affect the visibility of people inside the house or the car, while a film with a shiny outer coat can give windows a dark or shiny external appearance and thereby, make the glass appear colored due to reflection of some bands of visible light. These factors are expected to restrain growth of the energy saving window film market over the forecast period.

Opportunities

Global Energy Saving Window Film Market - Opportunities

• Key players are focusing on launching new products in the energy saving window film market

Key players are focusing on launching new products in the energy saving window film market to create growth opportunities at a global level. For instance, in May 2015, 3M launched its Ultra Clear Energy Saving Window Film Kits to its Home Energy Savings solutions product line. This window film is do-it-yourself (DIY), which will help in blocking UVA and UVB rays along with 35% of sun heat.

Drivers

Global Energy Saving Window Film Market - Drivers

• Growing end-use industries such as construction, aerospace and others

Growing end-use industries such as construction, among others is expected to drive growth of the global energy saving window film market during the forecast period. For instance, according to the Global Construction Perspectives and Oxford Economics, the global construction industry is expected to reach US$ 17.52 trillion by 2030, which is US$ 8 trillion rise from 2015.

• Growing Demand for Energy-Efficient Buildings

The increasing significance of energy use is an important factor driving the global market. Due to the limited supply of resources and significant environmental effects, such as global warming and various climatic changes, there is an increasing demand for energy-efficient buildings. Buildings use a lot of energy, which increases the amount of CO2 in the atmosphere. For instance, according to a study from the University of West London in the U.K., buildings account for at least 43% of all CO2 emissions, and window façade systems are responsible for 60% of the building's energy losses. According to the study, using these films also results in a 35% reduction in annual cooling energy use and a 2% increase in annual heating energy costs. These films are also known as "E-films" so even though they conserve energy.