Energy Rehabilitation Drink Supplementation MarketSize and Trends

Beverages with high doses of caffeine and other legal stimulants are called energy drinks. These drinks are mainly consumed as dietary supplements. Global energy rehabilitation drink supplementation market is rapidly growing, owing to the ability of drinks to restore energy as well as help to lower the impact of alcohol. Hence, it is preferred as a functional product over other standard energy drinks.

Energy rehabilitation drinks are available with variety of ingredients and flavors and portions, providing consumers a wide range to choose from. This in turn, is increasing the adoption of these drinks, thus fueling growth of the energy rehabilitation drink supplementation market. Energy rehabilitation drinks containing Vitamins consists of vitamin B such as folic acid, niacin, riboflavin, and cyanocobalamin. Other ingredients such as taurine, guarana, green tea extracts, L-Carnitine, antioxidants, and Creatine are also added in energy rehabilitation drinks. Vitamins A, C, and E are popular antioxidants used in many energy drinks. Guarana is a South American bean, which is used as a stimulant. Taurine is a common amino acid in in the body that regulates the body’s water and mineral levels.

Market Trends

A major driver for growth of the global energy rehabilitation drink supplementation market is rising alcohol consumption especially among millennials. Mixing alcohol with energy drinks is a popular practice and particularly in licensed venues and music festivals. According to New South Wales government’s survey on mixing alcohol with energy drinks, in 2013, over one third of survey respondents positively reported doing the same in the past 12 months of 2013. Demand for on-the-go and functional food and beverages is also increasing which is a factor contributing towards the global energy rehabilitation drink supplementation market growth. According to Health and Wellness series report on functional foods and beverages by Agriculture and Agri-Food Canada reported that in China retail sales of functional energy drinks anticipated a growth of 164.8% from 2011 to 2015.