ENERGY REHABILITATION DRINK SUPPLEMENTATION MARKET ANALYSIS

Leading Companies

Key players in Global Energy Rehabilitation Drink Supplementation Market

• Key players operating in the global energy rehabilitation drink supplementation market are Rockstar Energy Company, Arizona Beverage Company, Monster Energy Company, Red Bull GmbH, PepsiCo, Inc., Xyience Inc., National Beverage Corporation, and Full Throttle Energy Company.
• Key players are focusing on launching new products with different combinations, in order to enhance their market share. For instance, in June 2010, Rockstar Energy Company launched a line of hydration and energy line of drinks called Rockstar Recovery. The drink is available in varied flavors, from which Recovery Orange and Lemonade are the most popular. Moreover, in October 2015, Arnold Palmer launched a new line of energy drinks, infusing four of the brand’s existing flavors – Arnold Palmer, Watermelon, Fruit Punch, and Mucho Mango – with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.