ENERGY BAR MARKET ANALYSIS

Market News

Global Energy Bar Market: Recent Developments

• In January 2021, Clif Bar & Company, a company that produces energy foods and drinks, launched a new thin and crispy energy snack bar named CLIF BAR Thins. It is available in three flavors- chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut. The products contain 100 calories, 5 g of sugar, and plant-based organic ingredients like rolled oats.
• In July 2020, General Mills Inc., a manufacturer and marketer of branded processed consumer foods, launched Nature Valley Packed, a new, sustained energy bar with ingredients like creamy nut butter, crunchy nuts, and seeds such as almonds, sunflower seeds, pumpkin seeds, or peanuts, and chewy cranberries or blueberries
• In May 2022, Kellogg's, a food manufacturing company, collaborated with Landor & Fitch, a packaging design company, to develop a new packaging system that complemented the brand's current offerings. The new packaging was rolled out in regions such as the U.K, Ireland, Benelux, France, Italy, Portugal, Spain, the Middle East, and North Africa.
• In August 2021, General Mills, Inc., a manufacturer and marketer of branded processed consumer foods, launched performance protein bars from cinnamon toast crunch and golden grahams brands. These bars contain less sugar and provide up to 20 g of protein in around 63 g of bar weight.