ENERGY BAR MARKET ANALYSIS

Market Challenges And Opportunities

Global Energy Bar Market: Restraints

• Allergy caused by ingredient of energy bar: Health issues such as allergy triggered by ingredients used in energy bar is expected to restrict the market growth. Energy bars are made with various ingredients with the most commonly used being oats,  almonds, peanuts, different seeds and grains, coconut oil, honey, soy, choco chips, various  fruits, and dry fruits, and others. According to the Food Allergy Research & Education (FARE), about 25 to 40% of people are allergic to both peanuts and tree nuts. As a requirement of the Federal Food Allergen Labelling and Consumer Protection Act of 2004 (FALCPA), all pre-packaged foods in the U.S.  that uses nuts as an ingredient, must list the type of nut on the label. Counterbalance: Before consumption of any type of energy bars, individuals must consult with his/her health care provider or allergist, to confirm if the particular individual is allergic to any type of food items. This can prevent the occurrence of allergies and also, if caused, proper diagnosis can also be availed.

• High price of energy bar: High price of energy bar is expected to hamper the market growth. For instance, KIND Energy a product of kind snacks is made with 100% whole grains from oats, quinoa, buckwheat, amaranth, and millet, and 10 grams of protein.  It is retailed at a price of US$ 1.7 per bar. Counterbalance: Energy bars are used to provide quick and convenient energy, usually in the form of carbohydrate, fats, and proteins. These contain added protein dietary fibers and other nutrients, which are generally not gained by the body in a short span. Such functional foods leads to its high pricing.