EMULSION PRESSURE SENSITIVE ADHESIVE MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

Emission of volatile organic compounds are low in emulsion pressure sensitive adhesives, as compared to solvent-based pressure sensitive adhesives. Volatile organic compounds are toxic to environment and human health. Moreover, regulatory bodies such as the U.S. Environment Protection Agency and European Commission has stringent regulations on volatile organic compound emissions. For instance, Directive 1999/13/EC of the European Commission limits the emission of volatile organic compounds. Increasing environment concern and regulations is a major factor driving growth of the global emulsion pressure sensitive adhesive market.

Advantages of emulsion pressure sensitive adhesives such as ease of handling, non-flammable, free of organic solvent, environmentally compliant, and cost-effective is aiding in growth of this market, globally.

Growing demand for emulsion pressure sensitive adhesives in labelling and packaging is propelling growth of the global emulsion pressure sensitive adhesives market. According to Coherent Market Insights, e-commerce packaging market was valued at US$ 21.43 billion in 2016 and is expected to surpass US$ 33.89 billion by 2025. This growth in the e-commerce packaging industry is increasing demand for various packaging materials including emulsion pressure sensitive adhesives, thereby driving the market growth globally.