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The North America region dominates the global emotion detection and recognition market with an estimated 40.5% share in 2024. This can be attributed to the strong presence of technology giants and startups focusing on developing advanced AI and machine learning-based solutions in this field. The U.S. accounts for the largest market share in the region owing to huge investments by both government and private players to carry out R&D activities. With increasing applications of EDR technology across various sectors such as healthcare, automotive, retail etc. the demand is further expected to grow substantially in the coming years.
Among all regions, Asia Pacific is projected to witness the fastest growth in the emotion detection and recognition market over the next five years. Conducive government policies promoting digital India and smart cities coupled with rapidly growing internet and smartphone adoption are some key factors fuelling the growth. In addition, a large young population is increasingly using various social media platforms which is creating an array of opportunities for EDR solution providers. Leading Indian technology companies are also investing heavily in AI to cater to the huge local demand as well as tap the global export potential. The availability of a skilled talent pool at competitive costs makes India an attractive investment destination for foreign players too in this field. The region seems well positioned to become a global hub for emotion AI technology solutions.
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