Regional Analysis

Global Emergency Blankets Market - Regional Insights

North America is expected to hold dominant position in the global emergency blankets market over the forecast period, owing to the increasing number of camping events in the region. For instance, according to the North America Camping Report, 2019, the number of camping households in the U.S. grew by 1.4 million, reaching a new high of 78.8 million households. Therefore, increasing number of camping is expected to increase the usage of emergency blankets, which is further expected to drive the global emergency blankets market growth over the forecast period.

Moreover, market players are involved in product launches, which is expected to drive growth of the emergency blankets market in the North American region. For instance, in 2018, Quake Kare, Inc. launched a portable camping survival kit, ER Camping Survival Kit, for the safety of trekkers and campers. The survival kit includes many components such as fire starters, Mylar blankets, bug repellant, ponchos, first aid supplies, portable tools, and toilet paper among others.

Moreover, Europe accounted for the second largest market share in the global emergency blankets market, as different organizations are engaged in providing emergency blankets to the poor people. For instance, in 2017, in England, Louth Independent Traders (LIT) launched a new scheme for emergency blankets, where they provide emergency blankets to the poor people, in order to survive the winters.

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