ELECTROCHROMIC GLASS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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In addition to commercial building applications, automakers are actively exploring ways to bring more smart and adaptive technologies to vehicles. Consumers are increasingly demanding advanced safety, connectivity, and comfort features in their cars. Electrochromic glass offers an elegant solution to control heat and light inside vehicles without compromising exterior design aesthetics. With a touch of a button, drivers can opt for the perfect blend of natural light and shade on-the-go. Especially for larger trucks and SUVs where the entire roof area can be covered by a smart sunroof, there is opportunity to significantly enhance occupant experience. Auto manufacturers have taken note of this emerging trend and some luxury brands have already starting including these innovation sunroofs as differentiators. Meanwhile, as electrochromic glass technology progresses on aspects like switch speeds and charge cycles to achieve tint transitions in real-time, it opens up the opportunity for mass integration across many vehicle categories. This promises to be a major revenue generator for electrochromic glass companies looking to expand beyond buildings into transportation.

For instance, in May 2022, AGC, a leading manufacturer of glass chemicals and high-tech materials, developed a light-control panoramic roof with Low-E coating. The panoramic roof can provide both an open cabin experience and a pleasant cabin temperature due to the use of Low-E glass*2 with strong solar control and heat-insulating capabilities.