Key players are involved in various business strategies such as participating in international conferences and medical fairs to market their products. For instance, in April 2018, BTL Industries, Inc. participated at 79th China International Medical Equipment Fair (CIMEF) in Shanghai, which was the largest fair of medical equipment and services in Asia Pacific and second largest in the world.
Key players in the market are involved in gaining approvals for devices from regulatory authorities, in order to provide efficient devices in the market. For instance, in 2018, Medtronic plc. announced the U.S. Food and Drugs Administration (FDA) approval to being an investigational device exemption (IDE) pivotal trial to evaluate the Symplicity Spyral (TM) renal denervation system in patients with high blood pressure i.e. hypertension.