ELECTRIC SCOOTER MARKET ANALYSIS

Market Concentration and Competitive Landscape

Close-monitor your Competitor's Move, Request sample copy

Affordable Urban Transportation

Rising fuel costs and expensive public transportation fares are exerting pressure on the household budgets of urban residents. At the same time, owning and maintaining a private automobile is proving to be a costly affair in metropolitan areas due to high parking charges, road taxes, and inflated real estate prices. Electric scooters have emerged as a wallet-friendly alternative for daily commuting needs of people. They offer a personal mode of transport at a fraction of cost compared to cars. While the upfront cost of an electric scooter may be moderately higher than conventional gasoline variants, their running and maintenance expenses are significantly lower as electricity is inexpensive. Moreover, no road tax or parking fees is levied on electric scooters in many cities and countries. Urban dwellers are actively considering electric scooters for their affordable pricing and lower total cost of ownership. The pay-as-you-go rental models for electric scooters have further enhanced their accessibility. Young working professionals and students in particular are enthusiastic about embracing electric scooters as an economical option to travel short distances daily amidst escalating urban living expenses.

For instance, in December 2023, Kinetic Green, a India based EV company, introduced its high-speed e-scooter, Zulu, which includes a battery subscription plan. This model reduces the acquisition cost by over 35% and offers significant savings on running costs.