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North America represents the largest regional market for elderly nutrition globally with an estimated market share of 41.2 % in 2024. The U.S., in particular, has witnessed significant rise in demand for specialized nutritional supplements and healthcare products for the aging population. Strong presence of leading manufacturers and retailers in the region has enabled easy availability of a wide variety of options. Furthermore, the presence of advanced healthcare infrastructure and higher healthcare spending in the country makes elderly nutrition products more accessible. Rising prevalence of age-related chronic conditions among the baby boomer generation can drive the market growth.
North American manufacturers are investing heavily in new product development and formulations to meet the unique and evolving requirements of the elderly. These are launching products fortified with additional vitamins, minerals, and other necessary nutrients required by older consumers. Manufacturers are also offering more options for aging individuals with specific health conditions like diabetes through tailored nutritional products. The emphasis on innovation makes available globally competitive products to both domestic and international customers.
The Asia Pacific region has emerged as one of the fastest growing markets for elderly nutrition globally. Rising geriatric population, growing economies, and increasing healthcare expenditure in countries like China and Japan can drive the market growth. Cultural preference for multi-generational living also supports supportive purchasing of nutrition products by younger family members. Unlike developed Western markets, Asia Pacific presents growth opportunities through rising disposable incomes and a growing middle class. Local players as well as global brands are expanding their presence through collaborations with regional distributors and private label partnerships to cater to rising demand from diverse local markets.
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