ELDERLY NUTRITION MARKET ANALYSIS

Key Developments

• In March 2021, The Ministry of Social Justice plans to launch a Poshan Abhiyan to provide nutrition support to impoverished elderly not in Old Age Homes, using local food for hot-cooked mid-day meals. Gram Panchayats and Urban Municipalities will implement the scheme funded by the Senior Citizens Welfare Fund. By 2036, India expects 22.74 crore senior citizens (14.9% of the population). The National Action Plan for Senior Citizens covers financial security, healthcare, nutrition, shelter, welfare, protection, active ageing, and awareness.
• In September 2022, Abbott, a global healthcare company, has launched a new formulation of Ensure aimed at supporting ageing Indians. Named Ensure with HMB, this nutritional supplement is designed to address poor muscle health, which affects four out of ten Indians. Muscle loss can lead to reduced energy, mobility issues, increased fall risk, and slower recovery from illness.
• In November 2023, Nestlé, Swiss multinational food and drink processing conglomerate corporation has introduced N3 milk, derived from cow's milk and enriched with essential nutrients including proteins, vitamins, and minerals. This new product also features prebiotic fibers, low lactose content, and boasts over 15% fewer calories compared to regular milk. Developed using proprietary technology, Nestlé reduced lactose using specialized enzymes to create beneficial prebiotic fibers.
• In December 2023, Danone, French multinational food-products corporation has introduced Fortimel, its inaugural medical nutrition product for adults with special medical needs in China. This launch aligns with Danone's strategy to apply its scientific expertise across all life stages, focusing on enhancing medical nutrition for the country's aging population.