E-LIQUID AND E-JUICE MARKET ANALYSIS

Regional Analysis

Among regions, North America held the largest revenue share in the global e-liquid and e-juice market in 2018. Furthermore, Asia Pacific is expected to record fastest growth over the forecast period. Japan and China are major countries, driving major market growth in Asia Pacific. Rising number of lung cancer cases, owing to tobacco smoking is increasing demand for e-cigarette devices, which is in turn driving growth of the market in Asia Pacific.

According to National Institute of Cancer Prevention and Research (NICPR), in 2018, around 67,795 new lung cancer cases were reported in India, of which 48,698 were men and 19,097 were women. Increasing incidence of lung cancer cases due to tobacco smoking is inadvertently fueling demand for e-cigarette devices and thus, fueling growth of global e-liquid and e-juice market.