E-COMMERCE OF AGRICULTURAL PRODUCTS MARKET ANALYSIS

Market News

Key Developments

• Key players are adopting new product launches, merger and acquisition in order to expands its product portfolio in the global -commerce of Agricultural Products Market. For instance, In July 2019, Bank of Baroda plans to launch an online platform to its customers which offering banking services and farm-related products online across India. With this strategies the company focuses on creating a marketplace to fulfil services relating to different segments of customers daily needs and lifestyle needs.
• In January 2020, Perdue Farms launches its new direct-to-consumer e-commerce website in this year. The new website will offer a selection of its product portfolio of brands include meat, produce and dairy products for sale directly to consumers through PerdueFarms.com. With this strategy company wants to strengthen its market position in the global e-commerce of agricultural products market.