E-COAT MARKET ANALYSIS

Electrocoating or E-coating is a process in which a metal is submerged in a water-based solution containing a paint emulsion, following which an electric voltage is applied to the metal enabling the paint emulsion to abridge on top of the part. The metal part can be painted both inside and out, wherever the liquid is able to reach a metal surface. As areas of high voltage build a coating, they take the form of insulators, thus allowing the lower voltage areas to build up. The interior of the metal part is then coated as the exterior part is completely insulated by the coating. Following the painting of the tank, a rinse tank eradicates the residual emulsion from the metal part and recycles it back to the paint tank by the process of ultrafiltration. Additionally, the E-Coat is cured by the heating process while the curing time and temperature are finalized by the epoxy, acrylic, etc.

The primary advantage of the E-coating is the ease of recuperating the E-coat that gets carried by the parts to the rinse tank of E-Coating. The E-coat rinse is regularly filtered through an ultrafiltration unit which splits the E-coat emulsion from the carrier solution and then sends it to the E-coat tank.

E-Coat Market Taxonomy

On the basis of product type, the global E-Coat market is classified into:

• Cathodic
  • Cathodic Acrylic
  • Cathodic Epoxy
• Anodic
  • Anodic Acrylic
  • Anodic Epoxy

On the basis of application, the global E-Coat market is classified into:

• Passenger Cars
• Commercial Vehicles
• Automotive Parts & Accessories
• Heavy-Duty Equipment
  • Agricultural Equipment
  • Construction Equipment
  • Military & Aerospace Equipment
• Appliances
• Others

Rising application in the automotive industry to fuel growth of E-coat market

With constantly evolving automotive industry, the demand for various aesthetic properties in the vehicles has been witnessing a subsequent increase. Cathodic acrylic e-coating is increasingly used across various vehicle segments of the automotive industry to provide resistance from corrosion and various other benefits. Cathodic acrylic e-coating provides higher salt spray, humidity resistance along with the cyclic corrosion resistance. Additionally, it also aids in the development of vehicles where light colors are required. Cathodic acrylic e-coat is available in a wide range of glosses and colors to escalate exterior durability and retention of gloss and color.

E-Coat Market Outlook – Superior performance and better properties coupled with increasing technological developments is propelling growth of the market

Growth in housing and construction sector along with rising trends of remodeling in various North American and Western European countries act as the main market drivers of e-coat market. Consequently, recuperation of the construction of housing units also back the amplifying demand for e-coat in the residential buildings, commercial apartments and educational institutions that further augments the demand for architectural along with the decorative coatings. Additionally, growing demand for various household appliances such as washers, dryers and refrigerators on the back of urbanization and rising dispensable income serve as the ancillary drivers of the e-coat market. Geographically, Asia-Pacific and North America are the key regions in the E-Coat market. Growing demand from the automotive industry and rapid infrastructural development coupled with increasing technological developments is the key revenue contributor in these regions. Further, worldwide development in automobile production coupled with the rising trend of dual tone colors in vehicles is supporting growth of the market.

Key Developments

• In March 2019, PPG Industries, Inc. launched PPG POWERCRON 160 e-coat, an anionic epoxy coating having low volatile organic compound (VOC) content. The product was launched in North American market. The product is launched for automotive, casting, and heavy duty equipment manufacturers.
• In July 2018, PPG Industries, Inc. launched its new e-coat primer, PPG Enviro-Prime 8000, in Chinese market. The product is launched for automotive original equipment manufacturers. The new product launch will help PPG Industries to expand its market presence in China’s e-coat market.
• In 2017, BASF SE announced to invest US$ 40 million for expansion of its automotive coatings production facilities based in North America. The investments will be used in expansion of plants based in Greenville, Ohio and Tultitlan, Mexico. The Greenville plant produces electro coat emulsions. The increased capacity will help company to meet the increasing demand for automotive coatings.
• In 2017, Sherwin-Williams Company acquired The Valspar Corporation. The acquisition helped Sherwin-Williams to strengthen its position in paints and coatings market.

Leading companies in the global e-coat market include PPG Industries, Inc., Akzo Nobel N.V, NIPSEA Group, BASF SE, Axalta Coating Systems, Chugoku Marine Paints Ltd, The Valspar Corporation, and The Sherwin-Williams Company.