Major companies in the market are adopting various business strategies such as merger and acquisition, in order to enhance their market presence. For instance, in August 2019, DIC Corporation, a Japanese chemicals company, acquired BASF’s global pigment business, which is known as BASF Colors and Effects (BCE). The acquisition will broaden DIC’s portfolio as global manufacturer of pigments.
Key companies in the market are involved in various business strategies such as business expansion, in order to gain competitive edge in the market. For instance, in May 2019, LANXESS, a specialty chemicals company, expanded its Macrodex dyes production plant at the CHEMPARK, Leverkusen. With this expansion, the capacity was increased by around 25%.
Key companies in the market focused on various growth strategies such as merger and acquisition, in order to enhance their market presence. For instance, in INEOS Enterprises, the specialty chemicals company, acquired National Titanium Dioxide Company Limited (Cristal) from Tronox Limited. This would provide INEOS a great opportunity in pigments market.