One of the key challenges for the market is the high costs associated with dye sublimation printers and materials. Dye sublimation printing requires specialized printers that can withstand high temperatures needed for sublimation. These printers tend to be significantly more expensive compared to traditional printers. Similarly, dye sublimation papers and inks used for printing are also costly since they contain specialized heat-reactive dyes. The additional costs for specialized materials increase the overall production cost for companies.
Market Opportunity - Technological advancements in printing technologies enhancing quality and efficiency for market
One key opportunity for the market lies in ongoing technological advancements in printing technologies. Continued R&D is helping enhance print quality, expand color options, and improve printer and materials efficiency. Newer dye sublimation printers featuring enhanced precision and controlled heating processes are enabling photo-realistic print outputs rivaling conventional photographs. At the same time, innovations in heat-transfer papers and inks are helping reduce ink wastage and improve color fastness of the prints.
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