Key Takeaways from Analyst
The rapid expansion of the textile printing industry will be a key driver as dye sublimation paper finds widespread use in the transfer of digital images onto fabric. The rise of clothing customization and growing demand for personalized apparel and merchandize will bolster demand. Asia Pacific currently dominates due to a strong presence of textile printers and merchandizing companies. However, Europe is likely to be the fastest growing region supported by shifting of textile manufacturing to countries like the U.K. and Germany.
While the market outlook seems positive, inflationary pressures on raw material costs pose a threat. Cellulose and polymers used in paper manufacturing have witnessed price volatility in recent times which can squeeze the margins of paper producers. Striking a balance between producing quality papers and controlling costs will be a challenge. Lack of standardized printing procedures and compatibility issues between paper and printer types can also restrain the market's growth potential.
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