DRY SHAMPOO MARKET ANALYSIS

One of the major factors restraining the growth of the global dry shampoo market is the side effects caused due to overuse of dry shampoos. Dry shampoos contain ingredients like talc, cornstarch or baking soda that work by absorbing oil and grease from the scalp and hair roots. However, overuse of these absorbing ingredients can cause adverse effects on hair and scalp health. Frequent use of dry shampoos removes the natural oils from hair and scalp that are essential to keep hair nourished and healthy. Lack of natural oils due to excessive dry shampoo use can make hair dry, brittle and damaged over time.

Market Opportunities: Innovation of organic and natural dry shampoos

The global dry shampoo market is growing rapidly as consumers are becoming increasingly conscious about the ingredients used in personal care products. There is a huge opportunity for organic and natural dry shampoos to capture a significant share of this market. More customers today care about what goes on their skin and hair. They prefer products that are free of harmful chemicals, sulphates, parabens, silicones and other toxic ingredients. With growing awareness about the link between chemical-laden personal care products and health issues like cancer, infertility and hormonal imbalances, people want options that are safer and healthier.  This growing concern for clean ingredients without compromising on performance is driving the demand for natural and organic dry shampoos. These shampoos are crafted using plant-based materials, vitamins and minerals that cleanse the hair and absorb oil without the need for harsh sulfates. For example, some organic dry shampoos use arrowroot starch, baking soda, essential oils or corn starch to soak up grease.