DRINKABLE PEANUT POWDER MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

Side-effects associated with the consumption of peanuts is expected to hinder the market growth of drinkable peanut powder over the forecast period. Recent studies have revealed that food products such as corn and peanuts contain a carcinogen called Aflatoxin, which leads to liver cancer and other diseases that have a bad impact on the heart and kidneys. This factor is projected to restrict the market growth of global drinkable peanut powder

Lack of awareness regarding the benefits of peanuts across underdeveloped countries is another major factor that can hamper the market growth of drinkable peanut powder in the near future. Owing to lack of disposable income and proper knowledge people are facing food safety and insecurity issues. This factor is projected to curb the market growth of global drinkable peanut powder over the forecast timeframe.

Market Opportunities

Growing demand for peanut-based supplement product among consumer will offer numerous growth opportunity to the market of global drinkable peanut powder market. For instance, in March 2016, to benefit older adults who are at a high risk of protein-energy malnutrition, scientists from the University of Georgia developed a peanut-based beverage supplement. This product is assured to improve the health status of older people.

Increasing demand for protein-based energy drink among athletes and people who are looking for healthy lifestyle is expected to foster the market growth of global drinkable peanut powder over the forecast timeframe. For instance, in December 2019, Soylent Nutrition, Inc., the makers of Soylent Drinks, Powder and Soylent Squared, has introduced a Soylent Stacked - the first complete energy drink to fuel the mind and body. The new 11 oz ready-to-drink product contains complete nutrition in the form of plant protein, healthy fats, slow-burning carbs and essential nutrients. 

Figure 2. Global Drinkable peanut powder Market– Opportunity Analysis

Drivers

Growing demand for flavored beverages around the globe is projected to propel the market growth of drinkable peanut powder. For instance, in September 2019, PB2 Foods adds peanut powder to functional foods. PB2 with Pre + Probiotics contains 6 grams of plant-based protein per 13 grams serving, which amounts to about 2 tablespoons. It also has just 60 calories and 1.5 grams of fat per serving, or roughly 90% less fat and nearly 70% fewer calories than traditional peanut butter.

Rising demand for plant-based protein is fueling demand for drinkable peanut powder. Owing to, manufacturers are producing peanut powder based beverages that are rich in plant-based protein and low-fat content. For these various food and beverages, producers are focusing on incorporating peanut flour into powders, protein shakes, and smoothies. For instance, in January 2016, Santa Cruz Organic, one major organic peanut butter makers, launched Santa Cruz Organic peanut powder, to be used in smoothies and other peanut butter recipes.