DRIED FOOD MARKET ANALYSIS

Market Challenges And Opportunities

Key drivers of the market are increasing acceptance of processed food in regular diet and technological improvements such as emergence of hybrid drying technologies. Continuous research on application of dried food in various end-use applications such as pharmaceuticals and healthcare will boost market demand. For example, dried plum is proven to be effective for bone protection in osteoporosis disease. Growing demand for instant natural fruit juices can boost demand for dried fruits and vegetables.

The major threat for global dried food market is contamination and adverse health effects of artificial preservatives such as sodium benzoate, Sodium Erythorbate Sodium Diacetate, Sodium Succinate. Consumers have now become more aware of the hazards of artificial preservatives. Changing dietary trends such as gluten-free food and growing demand for ready-to-eat food pose a major challenge to manufacturers. Although the growth of these products is still in the nascent stage, manufacturers can experiment with backward integration strategy. It implies food product manufacturers can collaborate with dried food manufacturers to introduce new products or changing recipes of the existing products in their portfolio to include dried food products.