DRESSING VINEGAR AND CONDIMENTS MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

Vinegar and condiments have certain side-effects on human health are expected to hamper the market growth over the forecast period. Vinegar and condiments are carcinogenic in nature which is expected to restrict the consumption of vinegar and condiments. Moreover, few people are allergic to vinegar and sauces and also have a bad impact on the intestine of humans. This factor is expected to hinder the market growth of vinegar and condiments.

Contamination of raw materials used in the preparation of dressing vinegar as raw materials are a major source of contamination during the production of vinegar which is expected to contaminate the food. This factor is expected to hinder the market growth. According to the Coherent Market Insights, in 2015, 120 companies recalled products due to food contamination; of these, 11 companies had multiple events. The stringent regulations by the FDA (Food and Drug Administration) have made it mandatory for manufacturers to follow stringent safety and hygiene measures.

Market Opportunities

Growing demand for vinegar-centered dietary supplements among consumers is expected to offer immense growth opportunities. For example, apple cider vinegar is used in the preparation of medicines and herbal treatment is a projected demand for vinegar. Moreover, vinegar has medicinal properties along with the other nutritional benefits, these products are gaining demand in the pharmaceutical industry. Therefore, rising aforementioned application of vinegar is expected to foster market growth.

Rising demand for premium dressings owing to the increasing disposable income of the people is projected to propel the market growth of dressing vinegar & condiments. Consumers are willing to spend on organic and fresh brands in these segments which are also expected to propel the market growth. Moreover, premium dressings don't have additive and additives and these sauces are claimed to popular among health-conscious people, which in turn augmenting the market growth. 

Figure 2. Global Dressing Vinegar & Condiments Market – Opportunity Analysis

Drivers

Increasing application of balsamic vinegar across various food to enhance the flavor of the food is expected to foster the market growth of dressing vinegar & condiments. Balsamic vinegar is produced from grapes and is widely used in salad dressings, sauces, marinades, and dips. Moreover, balsamic vinegar is also in marinating beef and tofu and in preparation of soda7 cocktails. This factors are propelling the market growth of dressing vinegar & condiments.

Rising demand for natural and organic sauces and dressings due to growing health concerns among consumer and rising prevalence of obesity is expected to foster the market growth of dressing vinegar & condiments. Some of the organic dressing vinegar available in markets are low-calorie salad dressings, creamy salad dressings, liquid salad dressings, and potato salad toppings. Demand for natural and organic sauces are gaining huge demand because it promotes good health and weight management and also consider safer and healthier.