DISTILLED SPIRITS MARKET ANALYSIS
Recent Development:
On February 13, 2023, Baileys a brand of Diabeo plc, which is a global leader in beverage alcohol, partners with the Eurovision song contest, bringing the ultimate treat to the world’s biggest live music event.
On September 2022, Johnnie Walker a brand of Diabeo plc, has become a staple scotch whiskey in more than 180 countries, Johnnie Walker has taken blended scotch whiskey from the four corners of Scotland and shared its distinct, centuries-old blend with the world.
On January 5, 2023, Brown-Forman Corporation, an alcohol beverages company, announced its acquisition of the Diplomatico Rum brand and related assets from Distillers united group S.L. (Spain), An exclusive forum where essential oil distillers and industry experts unite around a passion for raw materials, technology, and innovation. The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super premium+ rum category.
On December 2022, Remy Cointreau, which is in production of cognacs, liqueurs, and champagne, commits to increasing the circularity of its bottles with the #Onebottleforeternity project.
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